The Single Most Effective Marketing Tool for Getting High Paying
Clients
An
audio CD is a powerful and inexpensive way to promote your practice.
Typically costing less than a color brochure, an audio CD has
high perceived value and gives your prospects a strong experience
of you that no website or brochure can match.
Listen
to this 10 minute audio program describing how to use an
audio CD to market your practice |
|
|
MP3 |
Here are some of my own examples of what a promotional audio CD
can do for you:
Example
#1: In 1997 I transitioned my practice to relationship
coaching and started marketing my services to singles. I sponsored
singles events and made presentations to singles groups. I was
quite successful at reaching singles, but not getting many of
them to hire me as their coach.
Then,
I put my message for singles together into a script and went to
recording studio and produced a cassette tape titled Finding
the Love of Your Life and the Life That You Love and started
handing it out to every single I met. They loved it. Within a
month or two I had a full practice of individual clients, groups,
and classes.
The
content from this audio program eventually became the basis for
my book Conscious
Dating: Finding the Love of Your Life in Today's World, and
a supplementary audio CD titled Conscious
Dating for Relationship Success
Example
#2: I regularly
exhibit for Relationship
Coaching Institute and Building
Your Ideal Practice at conferences to generate prospects.
It's hard work to man a booth and attempt to entice passers-by
to check us out and sign up for our mailing list. Last year at
one conference we brought CDs to give away to folks that signed
up for our newsletter. We brought 20% more than we thought we
would need, based upon the size of this conference and past experience.
We ran out of CDs halfway through the conference and collected
three times as many leads as any previous conference, mostly because
we were giving away this CD. When we got home, we had our kids
address and mail CDs to the folks that signed up after we ran
out. A good problem to have! Do you think we would have gotten
the same result with a brochure? Giving away balloons or pens?
No way!
An
audio CD is an affordable, effective way to attract
prospects and give them an experience of you that will
convince high paying clients to hire you!
Let
Your CD Guy produce an audio CD for you!
Here
is what happens when you work with Your CD Guy:
Step
One: Sign up with Your CD Guy
Step
Two: Fill out Your CD Guy questionniare
Step
Three: Interview by telephone with Your CD Guy
Step
Four: Your CD Guy edits your audio
Step
Five: You review and approve audio
Step
Six: Your CD Guy creates and sends your master
Step
Seven: Depends upon your choice of Silver, Gold, or Platinum
package
Private
Practice Magic Audio CD Packages
Silver:
- Together
we produce a promotional/educational audio program up to 72
minutes long
- Edited
for content, verbal clutter, tracks and transitional music added
if desired
- Master
CD ready for duplication
- MP3
audio file suitable for your website
Gold:
- Includes
everything in Silver package
- 100
copies of your CD with customized two-color label (black on
silver)
- 100
paper CD sleeves with clear window
- May
purchase additional copies of your CD at discounted price
Platinum:
- Includes
everything in Silver and Gold packages
- Flashplayer
and download link of entire audio program or clip for your website
- Podcast
distribution of your audio program, including your own listing
in iTunes
- Dedicated
web page for your audio program including your photo, bio, supplementary
info (if desired)
Private
Practice Magic rates:
Silver-
$495.00
Gold-
$595.00
Platinum-
$695.00
CD
reorder- $95.00 for each multiple of 100 (includes
paper window sleeves)
Options-
For two or more people on CD, or to edit your existing audio
program, add $100.00
Ready
to get started-
Sign
up here!
Need
more information- Click
here
To
order FREE special report-
How to Fill Your Practice Using an Audio CD
click here
|