Frequently
Asked Questions
1.
Who is Your CD Guy?
2. Why are you doing this?
3. Do you ever sleep?
4. Why do you call an audio CD a "magic
wand?"
5. How can I use an audio CD to boost
my practice?
6. How does this work?
7. What's the cost?
8. How long does this take?
9. Do you guarantee the quality of the
CD?
10. Does it have to be an interview?
What are my options?
11. Do you do video or DVDs?
12. I'm just getting started, how do I know I'm ready for this?
13. How do I get started?
14. What if I have more questions before
I'm ready to get started?
1.
Who is Your CD Guy?
Your
CD Guy is David Steele.
Chances
are pretty good that you already know me in some way, but in case
you don't, here is a brief rundown-
 2.
Why are you doing this?
Good
question. Only one valid answer- because I love it.
General
wisdom for entrepreneurs is to focus on your core business and
don't spread yourself thin. In this case I take inspiration from
one of my mentors Thomas
Leonard, founder of CoachU and Coachville, and one of the
most prolific writers, mentors, and entreprenuers I've ever known.
At the peak of his success and a very busy guy in high demand,
he took the time to design the logo for Relationship
Coaching Institute because he enjoyed doing so and wanted
to support my new venture (at the time) to be successful.
Private
practice professionals are very special people. Most are unique,
talented, passionate, knowledgable professionals who love their
work and area of expertise, care deeply about their clients, and
sincerely want to make a positive difference in the world.
Again
and again I've found myself very excited about the work of my
colleagues and have volunteered to support them by producing an
audio program that showcases their work for the world. Here are
a few examples-
All
of the above are programs that I designed and volunteered to do
to showcase the work of an expert that I believe has a unique
gift to give the world. Your
CD Guy is just a logical extension of what I've been doing
anyway, except now I'm available to showcase YOU!
3.
Do you ever sleep?
No,
I have chronic insomnia. Just kidding! I get this question a lot
because others find it hard to believe that I fit in all the things
that I do. After 25 years in my profession I've discovered a rich
vein of creative and entreprenuerial gold when I transitioned
my practice from therapy to coaching and have made it my full-time
job to go where my passion takes me. I delight in supporting you
to do so as well!
4.
Why do you call an audio CD a "magic wand?"
Over
and over again I've seen my results double, triple, and even quadruple
when I added a promotional/educational CD to my marketing. See
Tell
Me More for some real-life examples. In my experience, an
audio CD seems to be the single most effective marketing device
you can use for generating prospects and getting high paying clients.
Almost like a magic wand!
5.
How can I use an audio CD to boost my practice?
A.
To Get Prospects
- Website-
opt-in offer
- Presentations-
hand out in exchange for contact info
- Referral
Sources- give them some to build referral relationship,
educate about your services, and to pass along (and they will)
- Viral
Marketing- high perceived value that gets passed around
B.
To Convert Prospects to Clients
- Give
to prospects as follow up to initial contact
- Ask
prospects if they know anyone who wants one
- Invokes
Law of Reciprocity (more inclined to hire you if you
provide value first)
C.
Boost Public Relations Efforts
- Print
Media- send to editors and reporters who cover your
area of expertise
- Radio-
send to radio hosts and show producers likely to be
interested in featuring you as a guest on their show
- Television-
send to news and talk show producers likely to be interested
in featuring you as a guest on their show
D.
Product Sales
- Easily
transform your expertise into product sales
- Passive
income for website
- Back
of room sales for seminars and presentations
- Develop
Self-Study Programs- multiple CD set with manual (see
here
for an example)
- Placement
in catalogues and Amazon.com (see here
for an example)
6.
How does this work?
Step
One: Sign up with Your CD Guy
Step
Two: Fill out Your CD Guy questionniare
Step
Three: Interview by telephone with Your CD Guy
Step
Four: Your CD Guy edits your audio, adds music, etc
Step
Five: You review and approve audio
Step
Six: Your CD Guy creates and sends your master
Step
Seven: Depends upon your choice of Silver, Gold, or Platinum
package
Silver
Package:
- Together
we produce a promotional/educational audio program up to 72
minutes long
- Edited
for content, verbal clutter, tracks and transitional music
added if desired
- Master
CD ready for duplication
- MP3
audio file suitable for your website
Gold
Package:
- Includes
everything in Silver package
- 100
copies of your CD with customized two-color label (black on
silver)
- 100
paper CD sleeves with clear window
- May
purchase additional copies of your CD at discounted price
Platinum
Package:
- Includes
everything in Silver and Gold packages
- Flashplayer
and download link of entire audio program or clip for your
website
- Podcast
distribution of your audio program, including your own listing
in iTunes
- Permanent,
dedicated web page for your audio program including your photo,
bio, supplementary info (if desired)
7.
What's the cost?
Private
Practice Magic rates:
Silver-
$495.00
Gold-
$595.00
Platinum-
$695.00
CD
reorder- $95.00 for each multiple of 100 (includes
paper window sleeves)
Options-
For two or more people on CD, or to edit your existing audio
program, add $100.00
8.
How long does this take?
From
start to finish can be a few days or a few weeks depending upon
your package and your efficiency in following through with the
pre-production steps and approvals needed. If you're pushing a
deadline, rush orders are available for an extra charge.
9.
Do you guarantee the quality of the CD?
We work together until you are satisfied. Realize there is no
such thing as, and no need for "perfection" ... to the contrary,
your listeners will be more engaged by you and the audio program
for being "real." The outcome is a combination of my skills and
your preparation and presence. My job is to help you communicate
your expertise and passion for your work in a way that attracts
prospects and convinces them to hire you. The resulting product
will be as good as or better than the initial case studies here.
Most likely your CD will be BETTER because those were earlier
projects.
10.
Does it have to be an interview? What are my options?
Like
Burger King, you can have it your way. Here are some options for
your audio program-
- Interview
by Your CD Guy
- Interview
by person of your choice
- Interview
by voice-over professional (I can get you a great deal on this)
- You
read from a script
- Voice-over
professional reads from your script (ditto above)
- Interview
combined with voice-overs for opening and closing
- Tracks
or no tracks, transitional
music or no music
- Your
CD Guy can edit and modify an existing audio recording if you
prefer
- Got
another idea or preference? Let me know!
11.
Do you do video or DVDs?
No,
I don't do video, though I can edit your video and duplicate your
DVDs. Contact me for more information.
12.
I'm just getting started, how do I know I'm ready for this?
Some
questions for your consideration:
- Are
you clear about your target audience? (the people you want as
clients and who you would give the CD to)
- What
is their biggest problem, challenge, or goal that you can use
as the title to capture their attention?
- Are
you clear about what you do for your target audience?
- Are
you clear about the benefits of what you do for them?
- Do
you have some personal experiences to share that are relevant?
- What
does your target audience need to know about their problem and
solution?
- What
are your top five tips or guidelines for addressing their biggest
problem, challenge, or goal?
If
you can answer these questions you have enough to be
ready to market your practice (with a CD or anything else).
If
you can't answer these questions I suggest joining the
90-Day Practice Building Intensive at www.buildingyouridealpractice.com
and get back to me when you're ready.
13.
How do I get started?
If
you're ready to get started click
here to register and pay for the package of your choice and
I'll be in touch shortly.
14.
What if I have more questions before I'm ready to get started?
No
problem! Please contact us here
For
FREE special report-
How to Fill Your Practice Using an Audio CD
click here
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